Privacy Policy

Any reference to "SmartVal""we""us" and "our" is to Landmark Information Group Limited, a company incorporated in England with company number 02892803 whose registered office is at 7 Abbey Court, Sowton Industrial Estate, Exeter EX2 7HY. Please see below for our contact details. Any reference to “you” or “your”, means you as a user of our website at (the "Website") or our embedded application ("App") which shall be available from within third party websites. 

We are committed to preserving the privacy of all visitors to the Website and users of the App. This privacy policy explains how personal data (meaning any information about an individual which is personally identifiable like names, addresses, telephone numbers or e-mail addresses, generally referred to throughout this policy as "personal data") will be stored and used.

This privacy policy only applies to the collection of personal data by us and the use of that personal data by us and those whom we authorise. It does not cover third party websites to which we provide links. They may have their own privacy policies and/or terms and conditions of use.

By accessing and continuing to use this Website or App or using our services, you consent to the collection, use and transfer of personal data under the terms of this privacy policy.

Please note that we may update and amend the privacy policy from time to time and any changes will be posted on the Website or via the links on the App. If you do not agree with any of our privacy policy then you should not use the Website or App.

We provide a range of services to estate agents. Some of our services will result in such businesses transferring personal data of their customers, employees or agents to us or such businesses transferring personal data between each other via our platforms and services. This means we may receive and process personal data on behalf of such businesses but we have no direct relationship with and responsibility to the customers, employees or agents of such businesses. Those businesses are responsible for ensuring that they have all necessary rights and consents to transfer the personal data to us and for us to process such personal data in accordance with this privacy policy and our contracts with such businesses.



When you visit, register or order products or services on the Website or via the App or when you otherwise update any registration details you may be asked to provide personal data about yourself, your business and your customers including contact details and/or credit or debit card information. We may also collect and collate additional information reasonably required for the delivery of the services and/or concerning about your usage of our Website or App, including through the use of "Cookies" (see section entitled "Cookies" below).

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

In addition, we may collect personal data:

  • if you contact us, we may keep a record of that correspondence;
  • when you make a complaint or enquiry or provide other feedback to us;
  • when you provide any submissions; 
  • When you request to be sent communications such as updates;
  • in monitoring communications sent via and through your use of the Website or App to ensure and check compliance with any terms applicable to your use of our Website, our App or our services; 
  • otherwise as required by law; and/or 
  • when you disclose personal data to us or otherwise through the Website or App at any other point.



The personal data we collect enables us to provide access to all of our Website or App and/or to supply services you have requested. It will also enable us to bill you and to contact you where necessary concerning your orders. We will also use and analyse personal data we collect so that we can administer, support, improve and develop our business.

In particular, we may use personal data to:

  • ensure that content from our Website or App (including our services) is presented in the most effective manner for you and your computer;
  • contact you for your views on our services; 
  • notify you occasionally about important changes or developments to the Website our App or our services;
  • monitor, develop and improve the Website and App, services and your experience; 
  • keep our Website, our App and our services safe and secure;
  • process and deal with any complaints or enquiries made by or about you; and/or
  • investigate any suspected breach of terms and conditions otherwise relating to you and to monitor compliance.

Further, where you have consented, we (or other companies within our group of companies) might also use personal data to let you know about other products and services which we offer or which third parties offer which may be of interest to you and you may be contacted by post, telephone or fax, as well as by e-mail. To opt-out of receiving any such communications, you can use the facility contained in any such communication or you can email us at the email address below or write to us by mail to the address below stating that you do not wish to receive further communications from us.



Personal data provided to us will be held on our computers in the United Kingdom (or as otherwise notified to you from time to time) and may be accessed by or given to our staff working outside the United Kingdom and third parties who act for us for the purposes set out in this privacy policy or for other purposes approved by you. Those parties process personal data, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass on such information to third parties we contract with to provide services that may form part of or accompany our services. If you choose to obtain a detailsed valuation or any other service, third parties will provide these services. We will pass your personal data to those third parties in order that they can contact you and fulfil your request. We may also pass aggregate information on the usage of our Website and App to third parties but this will not include information that can be used to identify you.

We may disclose personal data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may disclose personal data to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence or suspected breach of this privacy policy or any terms and conditions relating to you and/or the breach of other terms and conditions otherwise relating to you or otherwise where required by law and we will co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity of or locate anyone breaching this privacy policy or any terms and conditions relating to you or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders.

Unless required to do so by law, or as set out in this privacy policy, we will not otherwise share, sell or distribute any of the personal data provided to us to third parties without your consent. However, we will disclose usage information to selected third parties unless you specifically instruct us not to do so.

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, personal data may be disclosed to our new business partners or owners.



Personal data collected from you will be stored on servers in the European Economic Area ("EEA"). The personal data may be transferred to, and stored at, a destination outside the EEA. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of payment details and the provision of support services. By submitting personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that personal data is treated securely and in accordance with this privacy policy.



A cookie is a small amount of data sent from our server and stored on your computer's hard drive.

Cookies that are strictly necessary for the operation of the Website:

Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you and without them the Website cannot operate as intended.

Other uses of cookies (where you have consented to such use):

Where you consent to us doing so, we also use cookies and other such tracking techniques to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way). We use cookies and other tracking techniques to allow us to understand who has seen which pages on the Website, to determine how frequently particular such pages are visited, to determine the most popular areas of the Website and generally in order to monitor usage of the Website.

Where you consent to us doing so, we may also use cookies and other such devices to:

  • to allow you to carry information across pages of our Website and avoid having to re-enter information;
  • within registration to allow you to access stored information;
  • to help us recognise you as a unique visitor when you return to our Website and to allow us to tailor contentto match your preferred interests; 
  • help us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region);
  • speed up searches; and/or
  • within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.

Some of these cookies are set out in the table below:

Cookie Name Description/purpose Expiry
Has_js Tracks whether or not your browser has javascript enabled On browser session end
ga Provides tracking information to google analytics Up to 2 years
Session variable id Provides a session id for use by SmartVal On browser session end

Other cookies outside of our control

Like many other organisations, we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a number of cookies in order to evaluate your use of our Website and enable us to carry out actions including (but not limited to):

  • tracking the number of visitors to our Website;
  • monitoring the number of users on our Website at any given time; and/or
  • analysing popular content on our Website.

Google stores the information collected by these cookies on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using our Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Please click here for information on how to reject or delete this cookie.

Browser settings:

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Website may not be available to you. Find out how to disable/enable cookies by clicking on the “Manage Cookies” section of the Interactive Advertising Bureau UK website on the following link

We may use Adobe Flash Player to display video or image content. It may not possible to block or restrict flash cookies using your browser settings. However information on how to control flash player privacy and security settings is available from the Adobe website at:

Unless you have adjusted your browser settings so that it will refuse cookies, or confirmed to us that you do not accept our cookies, our system will issue cookies when you visit our Website.



We employ security measures to protect personal data from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.

We will retain personal data for a reasonable period or as long as the law requires.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect personal data, we cannot guarantee the security of personal data transmitted to our Website or via our App; any transmission is at your own risk. Once we have received personal data, we will use procedures and security features to try to prevent unauthorised access.



You are entitled to see personal data held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us.

If you request any service from any third party via out website or App (such as a detailed valuation), please contact that third party directly should you wish to make any necessary changes, amendments or updates to your personal data that they may hold as a record or account for you.

Where you register your details for certain services and open a user account that you can then use to access and log on to use those services, you may change or update your user name and password or other details at any time via your account. You must make sure that you update details as soon as possible with any and all relevant changes.


Changes to our privacy policy

Any changes to our privacy policy in the future will be posted to the Website and via our App and, where appropriate, through e-mail notification.
This privacy policy was last updated on 9th August 2017.


All comments, queries and requests relating to our use of your information are welcomed and should be addressed to:

SmartVal Customer Service, Landmark Information Group, Imperium, Imperial Way, Reading, Berkshire, RG2 0TD
Email: or Tel: 01184 67 67 40.

We are registered under the Data Protection Act 1998 and have notified the Information Commissioner's Office about our data processing activities under notification number Z6064030.